We’ve been automating the web since 2013.
We started with the idea of a single basket that worked anywhere. Then we realised how powerful automating the web can be. Our technology, driven by our expert team, enables and augments businesses, providing their customers with superb experiences.
In 2013, as a team of five, we decided the world needed a single, universal shopping basket. Somewhere customers could save and purchase any product from any online store. So we took-on the considerable technical challenge to achieve that goal. We found that the web is a labyrinth of the beautiful and the broken. Purchases aren’t necessarily simple even for the humans they’re designed for – and mobile was (still is) broken when it comes to purchasing. Engineering a technology to cope with that labyrinth and add meaning to it so computers could transact like humans became a huge and engrossing challenge for us.
We realised quickly that many businesses present beautiful, curated shopping experiences to their customers – but could only go as far as that. No matter how delightful their product discovery was shoppers had to jump out to the retailer to purchase. This really didn’t work well. The leap was reason enough for them to drop out of a purchase in many cases, and if they did proceed, difficult – if not unusable checkout experiences usually followed – especially on mobile. So we offered them the underlying technology to provide the full funnel experience: a basket and automated checkout in the cloud. We’d bear that pain so their users were free to get on with more important things like discovering more products.
We also began to explore other markets, and realised the travel industry had an even bigger challenge. Metasearch, like aggregated retail, couldn’t control the full experience. They provided incredibly successful search experiences, but what if they could contain the customer journey and enable direct booking? We could take an enormous industry, where more than 80% of transactions already happen online, and really allow it to take off. Alongside our travel partners we’re now working with price comparison businesses and financial services to provide the same advantage to a different industry vertical with similar chalenges.
At the same time we've moved to the next generation of our infrastructure and pared our service back to provide core Robotic Transaction Automation: A simple API that powers automation on any supplier. We look to a future where anything bookable, buyable or tediously repetitive might be automated away. This means any business that requires its users to perform online tasks might take advantage of UBIO automation.
We’re a team of twenty now, headquartered in London and working in the UK, Romania and Russia, and we’re still gripped by the challenge of web automation.
We’ve spent a lot of time exploring how we go about our work and what impact we have on our partners and their world.
We extend and complete our partners’ businesses and we work with them so they’re eminently successful. We apply highly valuable, reliable and secure technology to achieve that. Above all we’re open and inclusive – to our clients, to new ideas and technologies, with our team and in defining what we do.
We think our technology is smart, and we’re here to make your business smarter.
We love our team. They’re who we are. We think they look pretty good in UBIO t-shirts too.
Head of Business Develoment
Head of Automation
Finance & Operations Manager
Chief Software Architect
Senior UX/UI Developer
Business Develoment Associate
Would you like to work with us as we automate the web? We’re always interested in hearing from people, even if there’s nothing listed here. No agencies though please.
Send a brief covering note with your CV, LinkedIn profile, and if you’re a developer your Github profile, to firstname.lastname@example.org