automation cloud

ubio delivers enterprise grade web automation.

Our platform can transact on pretty much any target website.This means an online task designed for human beings to perform is now in the realm of machine-driven automation, at scale.

Our platform

We’ve built the cloud architecture to perform web automation at-scale. It’s interface is a simple, consistent, REST API that our partners integrate to perform automation tasks. These are things that humans would usually perform online – but probably shouldn’t have to be bothered with – like checking in for their flight to New York or buying that pair of cool trainers.

The ubio Automation Cloud is deliberately agnostic of application. It can book, buy, fill-forms, sign-up or transact on pretty much any website. That means that businesses which perform aggregated searching or product curation no longer need to pass their customers out to the supplier to complete their purchase or action. We do all that behind the scenes, meaning the end-user experience is drasticlally improved and our partners’ brands remain central.


So how does it all work?

We host a private cadre of ‘Workers’ which the Automation Cloud can utilise to perform ‘Jobs’. A worker is usually a headless machine running our automation toolset and a Chrome browser, though for some simple Jobs – like crawling for product prices – we deploy our Workers in the form of functions on serverless machines for speed and scalability.

Our internal API controls and routes requests around our services. For example, internally we optimise queues for Job execution, or route traffic through one or other proxy. It’s all done securely with SSL and provides granular events for monitoring and control of the service.

Because many of the Jobs we perform are transactional we’re secure by design. One part of our infrastructure provides a secure vault service for customer payment card data. As you’d expect, this is fully PCI DSS compliant. This is the only part of our Service that can ever be aware of card data. Not even our Workers are privy to it because we perform sophisticated traffic routing for cardholder data. Only the partner retains the encryption keys – we never store them – so our security surpasses the regular PCI DSS recommendations.


Comprehensive supplier support

We support suppliers with what we call ‘Services’ and employ a team who train our workers to perform a Service on the supplier website. A new Service is generally straightforward to support, meaning we can achieve true market-covering breadth.

Our team of Automators also respond to changes on the suppliers’ sites, 24/7 ensuring consistent coverage in the event of a redesign or change to the website. This is all part of the managed automation service we offer.

We also apply AI and machine intelligence to the challenge of comprehending semantically unstructured websites. This means, in the future, our training overhead can be diminished or removed and we will be able to automate our own automation.

Optimised partner integration

Externally we provide a consistent API which allows our partners to control our service. Integration is simple and predictable and we provide guided integration documentation to get dev teams up and running rapidly.

As you’d expect, we have considerable in-house expertise in automation, deriving semantics from unstructured website data and complex, high-demand service architectures. We’re developers and product specialists at heart and will assist our partner teams throughout the process.

Higher sales & conversion

Offering your customers an integrated, end-to-end booking experience leads to less booking and payment friction and greater conversion rates.

Safe & secure payments

The ubio Automation Cloud is PCI-DSS compliant. All data is encrypted and secure.

Simple integration

Integration is simple with limited and consistent API endpoints. We have guided documentation which has been tested with dev teams to get you on-board quickly.

Zero supplier integration

We automate transactions on any supplier. This means there are no costly supplier or legacy distribution APIs to integrate. We cover that.

Full customer insight

You’ll gain full visibility on the booking funnel. We give you remarketing opportunities beyond search.

Affiliate model compatible

100% compatible with your existing affiliate programme, our platform correctly attributes bookings without any code changes.

Supplier confidence

Because we book using your customers’ data the supplier has full insight into the booking and remain merchant of record.

ubio automation cloud

ubio travel

Direct booking is the future of metasearch.

We power direct booking today, without limitations – for air and ground travel, hotels, car hire and insurance – with no dependency on traditional distribution systems.

ubio technology allows you to control the end-to-end customer experience. Your customers stay on your property for the full transaction. You build an experience for booking as beautiful as you already do for search. This results in much improved conversion.

More about ubio travel

managed automation

We can automate any online process. Beyond travel we have experience in retail, ticketing and banking/ wallets. If you have an application that would benefit from ubio automation we’ll happily see if we can help.

Find out more