The UBIO Blog

Press Release
April 28, 2022
2 min

trivago make strategic investment in UBIO's technology

UBIO, creators of the Automation Cloud, are pleased to announce that trivago NV (NASDAQ: TRVG) has completed a £5m investment in UBIO Ltd, as part of its growth financing round.

The strategic investment allows UBIO to continue rolling out its automation solutions in the travel technology space and across other industry verticals including search, financial services and retail. In addition to the investment, trivago and UBIO will expand their partnership and explore further applications of UBIO’s solutions across trivago’s products.

“trivago have supported us as a key customer and an early adopter of our Automation Cloud technology since 2019.” said Marcus Greenwood, CEO and Co-founder of UBIO. “We’re now excited to have them on board as an investor in our mission to Make the Web Programmable!”

trivago, part of Expedia Group, is a leading global accommodation search website focused on reshaping the way millions of travellers search for and compare hotels and other accommodation.

“Having worked with UBIO for several years, we remain excited about their team and technology as well as current and future applications of their automation solutions at trivago and beyond” said Matthias Tillmann, CFO, trivago.

About UBIO

Founded in 2013, UBIO makes the Automation Cloud, the world’s most powerful web automation platform, used to program the web. The platform can be trained to interact with any website just as a human can, and turns any online action or information into an API. Headquartered in London, operational in Europe and the US, with a distributed team of 29 staff, the Automation Cloud powers 10 million automations a month and is key to scaling machine-powered interactions and data for clients in travel, search, retail and finance.

About trivago

trivago is a leading global accommodation search platform focused on reshaping the way travellers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travellers to make informed decisions by providing them access to a deep supply of accommodation information and options from hundreds of websites. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travellers via its websites and apps. As of March 31, 2022, trivago has established 53 localised platforms connected to over 5.0 million hotels and alternative accommodations, in over 190 countries.

Press & Contact

For press at trivago, contact or contact Marcus Greenwood or Mark Russell at UBIO,

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