How UBIO's connectivity technology works for ticketing

APIs cover part of the data landscape for ticketing platforms, but they can often take considerable time and resource to integrate. What's more, APIs don’t always exist for some events or venues making it impossible to offer these on event discovery platform.

UBIO’s event booking API solves these challenges by giving event metasearch the capability to offer ticket purchasing at the point of discovery, within the platform and without integration with the ticketing platform. Additionally, for ticketing platforms that already offer ticketing purchase, UBIO’s technology can be used to expand the offering, enabling access to events where either no API exists, or the API Is too complex to integrate efficiently. UBIO achieves this by automating the ticket purchase directly on the ticketing partner platform, enabling ticketing aggregators to increase their inventory, streamline user experience and drive improved revenues.

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How it works

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“One of the key benefits of UBIO’s ticketing booking API is it allows customers to be able to purchase where they discover without having to be redirected off the TickX platform. This allowed us to massively improve the customer journey which allowed us to increase conversions, improve our marketing efficiency and ultimately drive more sales directly through our ticket partners.”

Steven Pearce, TickX CEO

Increase inventory

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A new approach to solving connectivity challenges in travel for hotel metasearch

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Increase revenue

With access to a greater amount of event or venue inventory, platforms secure additional streams of revenue.

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Improve the customer experience

Remove the friction caused to consumers by offering purchase at the point of discovery and improve their overall experience.

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Differentiate from the competition

Have access to the lowest rates, direct from the hotel, and remove the reliance on OTAs to provide coverage for hotels otherwise unavailable.

Find out how UBIO can help your ticketing business

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Insight & Opinion

Ditch the Manual Grind: How Real-Time Pricing Empowers Flight OTAs to Compete Smarter

Manual pricing processes slow down OTAs, leading to errors, delayed decisions, and lost bookings. Staying competitive requires real-time, accurate pricing—but traditional methods can’t keep up. AI-powered tools like UBIO automate data collection and analysis, enabling faster, smarter pricing decisions. This boosts efficiency, accuracy, customer satisfaction, and overall market competitiveness.

Mobile-First or Bust: Designing the Ideal Application Experience for Job Boards

Today’s job seekers often apply for jobs on mobile devices —often on the go, whether they’re commuting, between shifts, or squeezing it in during a lunch break. Despite this shift, many job boards still rely on outdated application flows that aren’t built for mobile. The result? Frustrated candidates, high drop-off rates, and missed opportunities for employers.

The Rise of CPA Models - What It Means for the Industry

The job board industry is evolving from CPC (cost-per-click) and slot-based models to CPA (cost-per-application), aligning revenue with real hiring outcomes. This shift is driven by:Demand for performance-based value over clicks or trafficStronger budget control and clearer ROI for employersImproved applicant quality, as CPA incentivizes job boards to optimize for intent and conversionHowever, making CPA work requires serious investment in conversion tech, like Direct Apply, automation, and reliable data attribution. Platforms not evolving risk losing ground to those that do.Whether you're a job board or employer, CPA isn't just a pricing model—it's a strategy shift toward accountability, efficiency, and better hiring experiences.‍

Increasing ticket sales