How UBIO's connectivity technology works for hotel metasearch
Google and trivago use UBIO's technology to access the cheapest rates for hotels. They do this because existing APIs do not cover the full data landscape for hotel pricing and availability. Moreover, data available through Global Distribution Systems (GDS) or third-party connectors do not always present consumers with the lowest price, the price available direct from the hotel.
UBIO's web connectivity technology, called Smart Feed, provides fresh, highly scalable data directly from the hotels themselves, providing our customers with the cheapest hotel rate. This data can be provided for any hotel that has a website, and is not reliant on APIs, or hotels managing their inventory on any third-party platform. UBIO's connectivity technology uses the hotel website to capture the lowest rates and availability and then stores this within its direct hotel rate database, available to hotel aggregators through a single, low cost, easy to implement API.
UBIO also has the a booking API, that can be used by metasearch platforms to enable their users to book at the point of discovery, directly on the metasearch platform. UBIO's technology carries this out through automation, meaning no integration is required with the hotel.Find out more