Direct rates database for hotel metasearch

Provide your users with access to the cheapest rates direct from hotels.

An arc of multiple small hotel buildings on stilts in an azure blue tropical sea

How UBIO's connectivity technology works for hotel metasearch

Google and trivago use UBIO's technology to access the cheapest rates for hotels. They do this because existing APIs do not cover the full data landscape for hotel pricing and availability. Moreover, data available through Global Distribution Systems (GDS) or third-party connectors do not always present consumers with the lowest price, the price available direct from the hotel.

UBIO's web connectivity technology, called Smart Feed, provides fresh, highly scalable data directly from the hotels themselves, providing our customers with the cheapest hotel rate. This data can be provided for any hotel that has a website, and is not reliant on APIs, or hotels managing their inventory on any third-party platform. UBIO's connectivity technology uses the hotel website to capture the lowest rates and availability and then stores this within its direct hotel rate database, available to hotel aggregators through a single, low cost, easy to implement API.

UBIO also has the a booking API, that can be used by metasearch platforms to enable their users to book at the point of discovery, directly on the metasearch platform. UBIO's technology carries this out through automation, meaning no integration is required with the hotel.

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How it works

Diagram showing the flow of Smart Feed and Smart Actions




of hotels added monthly



Facing the challenge of providing the lowest rates for hotels and the ability to differentiate from competition for consumer attention and spend, leading aggregators are turning to UBIO's connectivity technology to solve the problem, providing them with access to direct hotel rates, improving customer experience and increasing revenues.

“UBIOs web automation and connectivity technology has enabled trivago to provide our customers with the lowest direct hotel rates. This has improved our service to our customers, giving them access to the best hotel rates and likewise, providing hoteliers a closer connection to trivago users."

Axel Hefer, CEO, trivago

Portrait of Axel Hefer, CEO Trivago

Direct Hotel Rates

Hotel metasearch that can access direct rates for all hotels, which are known to be the cheapest in over 50% of cases, give themselves a huge commercial opportunity. This empowers their customers to search, compare and book the best rates for their travel, improve their experience and results in greater brand loyalty, improved conversions and increased revenues.

Leading metasearch platforms such as trivago and Google have already embraced UBIO's Smart Feed hotel content solution that provides direct hotel rates for metasearch at scale, enabling their users to discover, compare and book the lowest hotel rates.

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Facilitated booking

UBIOs hotel database also provides a booking link URL, enabling aggregators to offer their users the ability to book directly from within their website.

Our technology enables users to stay within the hotel aggregator platform, and automates the booking directly with the hotel. Our customers tell us this improves user experience and builds brand loyalty.

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Smart Feed features

Up to date database of prices and availability direct from hotels

Over 50,000 hotels

Thousands added monthly

Lowest rates directly from the hotels

Each search has a direct booking link

126,000,000 search data points available

Smart scheduling

Integrate with a single API or we can integrate with yours

33 content data points per hotel

A new approach to solving connectivity challenges in travel for hotel metasearch

Increase revenue

Offering the cheapest hotel rates grows market share, increases consumer conversions and attracts additional advertiser revenue.

Improve the customer experience

Remove the friction caused to consumers from price discrepancies and offer direct hotel booking to reduce the steps required for a consumer to book their hotel.

Differentiate from the competition

Have access to the lowest rates, direct from the hotel, and remove the reliance on OTAs to provide coverage for hotels otherwise unavailable.

Find out how UBIO can help your travel business

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Flight booking

UBIO's technology is used across the travel industry. We also offer an easy-to-implement booking API for flights to increase your routes, add airlines not available through other platforms, and automate post booking processes.

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Holidays & Travel

UBIO's technology can also be used across the travel sector, from booking train tickets to car hire, providing ferry data, to enabling package holiday capability on your travel platform.

Speak to our travel experts

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