Provide your users with access to the cheapest rates direct from hotels.
Google and trivago use UBIO's technology to access the cheapest rates for hotels. They do this because existing APIs do not cover the full data landscape for hotel pricing and availability. Moreover, data available through Global Distribution Systems (GDS) or third-party connectors do not always present consumers with the lowest price, the price available direct from the hotel.
UBIO's web connectivity technology, called Smart Feed, provides fresh, highly scalable data directly from the hotels themselves, providing our customers with the cheapest hotel rate. This data can be provided for any hotel that has a website, and is not reliant on APIs, or hotels managing their inventory on any third-party platform. UBIO's connectivity technology uses the hotel website to capture the lowest rates and availability and then stores this within its direct hotel rate database, available to hotel aggregators through a single, low cost, easy to implement API.
UBIO also has the a booking API, that can be used by metasearch platforms to enable their users to book at the point of discovery, directly on the metasearch platform. UBIO's technology carries this out through automation, meaning no integration is required with the hotel.
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Axel Hefer, CEO, trivago
Hotel metasearch that can access direct rates for all hotels, which are known to be the cheapest in over 50% of cases, give themselves a huge commercial opportunity. This empowers their customers to search, compare and book the best rates for their travel, improve their experience and results in greater brand loyalty, improved conversions and increased revenues.
Leading metasearch platforms such as trivago and Google have already embraced UBIO's Smart Feed hotel content solution that provides direct hotel rates for metasearch at scale, enabling their users to discover, compare and book the lowest hotel rates.
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UBIOs hotel database also provides a booking link URL, enabling aggregators to offer their users the ability to book directly from within their website.
Our technology enables users to stay within the hotel aggregator platform, and automates the booking directly with the hotel. Our customers tell us this improves user experience and builds brand loyalty.
Speak to our hotel booking expertsOffering the cheapest hotel rates grows market share, increases consumer conversions and attracts additional advertiser revenue.
Remove the friction caused to consumers from price discrepancies and offer direct hotel booking to reduce the steps required for a consumer to book their hotel.
Have access to the lowest rates, direct from the hotel, and remove the reliance on OTAs to provide coverage for hotels otherwise unavailable.
UBIO's technology is used across the travel industry. We also offer an easy-to-implement booking API for flights to increase your routes, add airlines not available through other platforms, and automate post booking processes.
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UBIO's technology can also be used across the travel sector, from booking train tickets to car hire, providing ferry data, to enabling package holiday capability on your travel platform.
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